Photographs are extremely important to online content. In fact, 34% of marketers believe that visual assets, including photographs, are the most important elements of online marketing. Online advertising is a lucrative industry, with an annual revenue of $149 billion. When a company is advertising something as detailed and important as a home, the online images must speak to the quality of the product.
Research proves that homes photographed with DSLR cameras sell faster than homes photographed with point-and-shoot cameras. In fact, 64% of homes priced between $400,000 and $500,000 that were shot with DSLRs sold within six months, as opposed to only 46% of homes photographed with a point-and-shoot camera.
While it’s been found that homes ranging between $200,000 and $1 million sell for $3,400 to $11,200 more than their listing prices if they were shot with a DSLR, homes listed at $1 million or more sell for just about the same amount of money regardless of which camera type was used.
In an industry that sells such expensive products, real estate marketing companies have to be smart with the photos that they post. Of course, it’s not necessary to buy the most expensive camera on the market. Come cameras are prices higher than the homes that the agents are selling! It’s not just the camera that produces the photograph, it’s the photographer as well. While a DSLR camera can make a world of difference in comparison to an amateur camera, the photo is not guaranteed to be captured perfectly.
For agents that shoot their listing photos with a DSLR camera, professional photo editing services are available. Companies will provide professional retouching and color correction services that will increase the quality of the image for commercial use.
For those hard-to-sell million dollar homes, photo editing services are very useful. The Redfin Research Center reports that homes photographed sharper, well-lit, and more composed are more likely to be sold above asking price across all price ranges.
Photo editing companies are able to crop edited, high-resolution photos to exact size so they can be posted onto real estate websites seamlessly.